In this episode, host Sid Bensalah speaks with Jim Caruso, Chief Innovation Officer at One Elevate, about the evolving role of artificial intelligence in the sports industry. Jim brings a fresh perspective from his journey through enterprise tech and advertising, into helping global sports leagues solve real-world challenges with real-time data.
Together, they unpack how AI can elevate strategy, optimize the fan experience, and change how sponsors connect with teams and audiences—without losing the human element.
Key Topics:
- AI’s role in enhancing live fan experiences
- How tech solves the “last mile” in data strategy
- Real examples of AI improving decision-making
- Sponsorship, branding & predictive marketing
- The future of human + AI collaboration in sports
Timestamps
00:00 How AI Is Changing Sports Strategy
00:50 Sid’s Intro & Jim’s Background
02:19 Jim’s Unconventional Journey
05:40 AI as a Tool in Sports Innovation
14:26 Personalizing the Fan Experience
34:33 Smarter Sponsorship & Brand Fit
40:51 Negotiation, AI & Human Intuition
41:46 Predictive Tools for Fan Behavior
43:21 Sports Marketing: ROI Measurement
44:33 AI + AdTech in Live Sports
50:10 Smarter Decision-Making in Sports
55:23 The Global AI Innovation Race
01:01:07 The Future of Sports x AI
01:03:53 Lightning Round: Fast Takes
01:12:17 Closing Thoughts
🎧 Listen now and walk away with insights, not just opinions.
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📲 Watch the full interview on YouTube + Spotify